To understand why CSV often goes away and how important strategic thinking is, a manager should understand the relationship between competitive advantage, value creation, and business strategy. Every manager knows something about those things individually. competitive advantage means outperforming competitors along dimensions like cost, technological capability, and acquisition of raw materials or providing superior value to customers. Value creation is the increase in shareholder value, which requires that the company earn more than its cost of capital, but not every manager understands how competitive advantage and shareholder value interact. A sound strategy generates both: for a strategy to win in the marketplace, it must create Sustainable advantage; only when a strategy wins in the marketplace, it can generate Sustainable shareholder value. In this paper, we will define and analyze shareholder value creation. To help us understand this concept better, we will use Iranian Banks, between 2007 and 2014. To obtain the created shareholder value, we must first define the increase of equity market value, the shareholder value added, the shareholder return, and the required return to equity. We have collected necessary data through Comprehensive Database of All Listed Companies. Results show that 45 percentage of total created shareholder value in banking industry created by only two leading Iranian banks.

The aim of this study was to design a model to create a competitive advantage while maintaining the environment. The variables of environmental management system, Sustainable green competitive advantage, knowledge management and risk were examined. In this study, four research questions and three hypotheses identified the direction and direction of data collection. The statistical population of the study was cement manufacturing businesses listed on the Tehran Stock Exchange. Research data were collected through questionnaires and financial statements of companies. SmartPLS 3 software was used for data analyzing. The results showed that there is a significant direct relationship between the environmental management system and green Sustainable competitive advantage. Knowledge management also has a significant direct relationship with the environmental management system, and through which it has an indirect effect on green Sustainable competitive advantage. Risk is directly related to green Sustainable competitive advantage, but its moderating effect on the relationship between the environmental management system and green Sustainable competitive advantage was not confirmed. Based on the results of the study, it is suggested that cement producing companies (all of which meet ISO 14001) develop and use a systematic knowledge management structure. In this way, they can achieve environmental protection and meet the demands of their stakeholders, as well as achieve Sustainable competitive advantage and long-term survival.

The aim of this study is prioritizing the creating factors of competitive advantage in banks according to the resource-based approach indices and also investigating the effects of intangible capitals on the competitive advantage and their final effect on the superior performance of the banks of Sanandaj city. The intangible capitals here include the human, structural, and customer’s capitals and the banks’ superior performance has been investigated using a combination of the financial and non-financial indices. The population of the current research includes all of the bosses and the staff managers of the public and private banks of Sanandaj city using the cluster sampling applying the limited Cochran’s population with distributing 140 questionnaires among the sample members. Data analysis was done using the SPSS 20, AMOS 18 software. The obtained results showed that among the investigated hypotheses only the first one (the positive significant effect of the human capital on creating the Sustainable competitive advantage) has been rejected and all the others have been confirmed.

Digital media platforms have experienced very rapid growth in recent years and, accordingly, have affected various aspects of business. These platforms, due to their success in competing with their traditional counterparts in the media industry, have been able to conquer the media markets’ engagement in activities and create market share. Considering that digital technologies are growing and spreading rapidly, the question is how to create a Sustainable competitive advantage on these platforms. Traditional businesses may have advantages over competitors, such as lower costs, greater flexibility, and effective management, and use these advantages to succeed in the market. Businesses with a Sustainable competitive advantage can create more value for customers and improve their position in the market. However, in the new global economy, digital platforms are often pervasive and developed because they enable interactions between audiences and facilitate service innovation. In addition, the nature of digital media platforms brings dynamism and audience engagement, which has provided a new organization in the context of technology. In other words, new digital approaches, such as digitalization and digital transformation, have changed the fabric of businesses, and with the possibility of new forms of economic exchanges, creating a competitive advantage has also faced fundamental changes and transformations. Although digital technologies and the ecosystem of digital platforms have provided great value to large enterprises on a global scale, it is unclear how these platforms can provide a Sustainable competitive advantage. The multicategory and variety of topics in a field show the diversity of topics and the multidisciplinary nature of that research field. Digital media platforms are diverse fields covering different topics. In the past few decades, reliance on digital media platforms and Sustainable competitive advantage has grown significantly, and managers' awareness of how to compete has developed. In parallel with this trend, researchers have increasingly focused on digital platforms for academic research. Therefore, creating a Sustainable competitive advantage on digital media platforms is a dynamic field that includes broad subject categories. In this research, bibliographic analysis was used to understand the changes in research in this field to create a competitive advantage. The purpose of this research is to provide a general classification of studies conducted in the field of creating Sustainable competitive advantage in digital media platforms and to identify and outline the scientific process of studies.Research MethodologyThe current research deals with the bibliographic analysis of research in the field of digital media platforms and creating a Sustainable competitive advantage, and is a descriptive-analytical type of study. Bibliographic analysis is an interdisciplinary method that enables the mapping of research topics in the research field. The research community comprises all scientific productions in the field of digital media platforms and Sustainable competitive advantage, which is indexed in the WOS. Bibliographic analysis is a common method for quantifying scientific production using statistical methods, and is considered a suitable tool for systematic analysis in various fields with the aim of evaluating the studies conducted, the trends of a specific subject, and the direction of future research. To retrieve articles related to this research, a search was conducted in the main collection section of the Web of Science database from 2000 to 2022. According to the search formula, the number of works related to the studied field was 838, which were used as reference articles for bibliographic analysis to find the best articles, researchers, and countries. In addition, cluster analysis was used to classify subjects and countries. To illustrate, checking the frequency of keywords, drawing the co-authorship network, and citation analysis of the articles, a full report including the names of the authors, title, abstract, keywords, sources, and information of each journal was taken from the WOS database using the R language and bibliometrix package and VOS Viewer software 1.6. This software is suitable for analyzing and visualizing the relationships between keywords and citations.FindingsAccording to the string of search terms in the Web of Science database, 838 articles were identified between 2000 and 2022. The significant growth of the literature on Sustainable competitive advantage in digital media platforms started in 2015. The highest number of articles in 2022 (80 articles) and the highest number of citations were in the strategic management journal with 12,690 citations. In addition, in the co-occurrence analysis of keywords, six clusters were obtained: competitiveness strategies, innovative and value-creating models, organizational learning, strategic management of resources, Sustainable performance, and culture and leadership. Discussion & ConclusionNumerous social and cultural factors affecting media activity, the complexity of human issues, and changes in the audience's taste have increased the ambiguity in the production and supply of media products and have faced many challenges to competitiveness. Due to the lack of a comprehensive study of Sustainable competitive advantage in digital media platforms, the current research seeks to identify the factors affecting the creation of Sustainable competitive advantage to increase the competitive power of digital media platforms. In the current study, the scientific production of different researchers in the field of Sustainable competitive advantage was investigated using digital media platforms. In addition, by drawing thematic clusters, the most frequent concepts in this field and their evolutionary processes were presented. By determining the research trends in this field, it was found that, at first, there was a purely source-oriented perspective on creating a competitive advantage; however, over time, this view changed, and the roles of innovation, entrepreneurship, leadership, and organizational learning became more colorful. Considering the importance of innovation and how innovation is formed to create a Sustainable competitive advantage, the first research area for future research is how innovative strategies and business model innovation can lead to creating a Sustainable competitive advantage in digital media platforms. It is also suggested that researchers develop business models that personalize the value-creation mechanism in digital platforms. Another field is related to the investigation of organizational learning-facilitating factors and the transfer of tacit knowledge to transfer experiences in line with Sustainable competitive advantage, which should be considered in future research.

According to the management specialists, the survival and success of the modern organizations rely on the creation, preservation and continuity of the competitive advantages. The aim of this research is to investigate the effect of organizational spirituality, a variable in scope of intangible assets, on Sustainable competitive advantage. The effect of organizational spirituality on human resources specifications and its consequences in the organizations have been proved. This research is applied and it is descriptive and survey from data collection type. The data were collected by organizational spirituality questionnaire based on Millman model and competitive advantage author made questionnaire. The statistical population consists of stuff of 37 Bank Maskan branches in Tabriz. The statistical volume was determined 170 individuals by using Cocran formula in confidence level of %95 that they were selected randomly. The results of structural equations modeling with AMOS 21 showed that organizational spirituality by recognition coefficient of %44 is the predictor of Sustainable competitive advantage. So, Bank Maskan should adopt proper strategies in order to promote organizational spirituality and its components particularly values alignment.